Project 4
Make it Mobile
Project 4 is about exploring a problem/area of opportunity for an existing brand. (You get to choose the problem and the brand!). It’s also about starting to explore and work with technical constraints.
You will be utilizing the tools you’ve already practiced, including:
- Competitive/comparative analysis
- User research
- Personas
- Synthesis/Documentation
- Sketching
- Wireframing
- Prototyping
- Testing
You will also be performing new activities, including:
- Choosing an appropriate platform (responsive website, native app, wearable) based on the problem and target audience
- Researching technical constraints
- Writing a proposal
- Developing a project plan
- Presenting to a small audience
In the end, your group will present privately to two instructors in a conversational format. This is great practice for having an in-depth conversation about your work with colleagues, clients, and potential employers.
This is an opportunity to get creative and work on a project that will set your portfolio apart from others. We’re looking forward to seeing variety in the types of projects and approaches you take.
Schedule
Fri, Apr 17
- You will be assigned to a new group!
- Spend the afternoon brainstorming potential problems/areas of opportunities and brands that are in a position to address them.
- Things to consider:
- Brands you like (and opportunities they could explore)
- Pain points or problem areas that you are already familiar with
- Current industry trends and current events
- As a group, come up with your top choice for a problem to explore and brand you will be designing for, plus 2-3 backups
Sun, Apr 19
PROPOSAL
By 6PM on Sunday, each group should upload to the Google Drive a proposal with:
- Initial Problem Statement (1-2 sentence description of your problem)
- Brand/Company Background (5-10 bullet points about the brand you’ve chosen, such as company history, business goals and potential KPIs, brand personality, target audience, etc. Include a link for us to see the brand in action.)
- Opportunity (3-5 sentences explaining why the brand you selected is well-suited to address the problem.)
- Backups At the end of your document, include your 2-3 backup problem statements/brands (one sentence each).
→ Proposal template
→ Drive Folder Habaneros | Jalapenos
Mon, April 20
As needed, we’ll discuss any changes to your proposal with you until we give you a green light.
Mon, April 20 — Fri, May 1
This is your time to be working on the project!
Wed, April 22
PROJECT PLAN
- On 9am Wednesday, each group should be ready to post a pin-up of your project plan
- Same info from your project proposal (problem statement, company background, opportunity)
- Platform choice (responsive web, native app, native app + wearable) and justification
- Initial user research to validate the problem
- Estimated timeline/schedule
- List of expected deliverables (see following bullet points)
→ Sample project plan template
→ Print it out!
Fri, May 1
- Conversational Presentations (private room with 2 instructors)
- Prepare some slides
- Bring your printed PDF to your presentation (research report and supporting deliverables/documentation)
- Upload your PDF to Google Drive by end of day
Deliverables
All deliverables are due at time of conversational presentations so you can refer to them
- Project Proposal (due Sunday, April 19, 6pm)
- Project Plan (due for pin-ups Wednesday, April 22, 9am)
- Research Report
- Executive Summary (Key takeaways)
- Competitive and comparative analysis
- Technical background research
- What’s possible on your platform? What are its limitations?
- What information could be accessed through APIs
- What functionality could be extended using third party services?
- What are the design standards (HIG, Material Design, etc.)?
- User research process and takeaways
- May include contextual inquiry, personas, survey, user interviews
- Planning Documentation
- Annotated wireframes
- Usability testing findings
- User flows
- Scenarios/job stories
- If appropriate:
- App map or site map
- Screen flows
- User journeys
- Storyboards
- Style guide
- Any other artifacts from your process
- High-fidelity mock-ups and interactive prototype
- Slides
- In addition to your deliverables, prepare some slides that showcase the work you did and your process, for the purposes of guiding the conversational presentations
Platforms
Native Mobile App
Background
The iPhone was debuted 8 years ago and along with it the popularization of apps. Apps, as opposed to websites, are built in Objective-C (iOS) or Java (Android). These object oriented languages come with a distinct set of difference from web technologies–HTML, CSS, and Javascript–from the programs they are written in, to the performance level of what the languages are built to execute. Access to hardware and OS level commands are the factors you will focus on in this project.
Considerations
If choosing native, provide reasoning for why your product is native and not web based. Decide which platform (i.e. iOS, Android, etc.) you will develop for. If you are diverging from any platform design patterns, be able to answer why. You may also want to consider accessing information through APIs or extending functionality through third party services.
Resources
Responsive Website
Background
Creating a website version for each device of different sizes and resolutions like a desktop, iPad, or Windows phone, would be impractical. Instead, responsive web design is the approach that suggests that a design should automatically respond to the user’s environment based on screen size, platform, and orientation. This eliminates the need to design and develop a separate website for each new gadget that comes to market. Understanding grids, layouts, image sizes, and other properties will be the focus of this project.
Considerations
While no functional code is required, include documentation specifying how your design will change at different available viewports. You may also want to consider accessing information through APIs or extending functionality through third party services.
- Your wireframes should include desktop, mobile, and tablet versions (medium-fidelity at least)
- Select at least one viewport size to prototype (at a level of fidelity that is useful for testing and iterating)
- We would like to see at least 1-2 high fidelity screens for at least 2 viewports
Resources
- Overview of responsive web design
- Test a website at different screen resolutions
- Nieman Lab podcast
- This is Responsive
Wearable Application
Background
Since the advent of the calculator watch in the 1980s we have been integrating technology into our daily lives through the use of wearable technology, electronic devices that can be worn by users. These devices can range from simple single function devices to OS-powered devices with multiple unique applications.
Today we have complex “smart” watches that can take pictures and make phones calls (see Moto360 or Apple Watch). These devices allow for affordances and sometimes features beyond typical web-based or native mobile applications.
Considerations
Provide reasoning for why your product is designed for a wearable device. Decide which device and platform you will design for and be able to answer how you are leveraging the unique capabilities. You may also want to consider accessing information through APIs or extending functionality through third party services.
Please choose a GUI-based device such as a smart watch (for example, Apple Watch and NOT a Fitbit or Fuelband). It is highly likely that you will also be designing for a portion of a native mobile companion app.
Please note that your task is to design an application for a currently existing wearable device. This is not a task in designing hardware.
For the wearable component of your prototype, consider getting creative with paper and/or .gifs.
Resources
Select a Problem & Brand
As a group, come up with your top choice for a problem to explore and brand you will be designing for, plus 2-3 backups
Things to consider:
- Areas of interest
- Brands you like (and opportunities they could explore)
- Pain points or problem areas that you are already familiar with
- Current industry trends and current events
Sample Areas of Interest
- Accessibility
- Art & Photography
- Books
- Business & Finance
- Civics & Social Good
- Communication
- Education
- Entertainment
- Fashion & Style
- Food & Drink
- Health & Fitness
- Home
- Music
- News
- Outdoors
- Photo & Video
- Productivity
- Science & Nature
- Self-care
- Sports & Recreation
- Travel
Example Problems
- Smokers want to quit smoking (American Heart Association; Apple Watch)
- Women and people in the LGBTQ community can feel unsafe walking home alone (The Center; Apple Watch)
- Privacy-focused consumers want to read news from many sources (DuckDuckGo; Responsive website)
- Drivers want a simplified keyless entry remote (Audi; Apple Watch)
- People need quick access to emergency health alerts and information (Oscar; Moto 360 Watch/Apple Watch)
- Museums want a way to bid on soon-to-be deaccessioned art works (Google Art Project; Responsive website)
- Local cycling teams want to organize competitions and facilitate registration/sponsorship (Specialized.com; Responsive website)
- Casual athletes want to find pick-up games with people who have similar skill levels (Sportlobster; iOS app)
- Busy professionals want to browse and sign up for fitness classes near their home and work (Lululemon; iOS app)
- People who want to learn a foreign language want a customizable learning experience based on their goals (DuoLingo; iOS app)
- Grocery shoppers want more efficient ways to get info on store products and keep track of their groceries (Trader Joe’s; iOS app)