View the decks: Habaneros • Jalapeños

Additional Resources

Articles

• Business Models

  • The 9 types of online business models; which one do you use?
  • Business model on Wikipedia

• Stakeholder Interviews

  • A Stakeholder Interview Checklist by Kim Goodwin
  • Stakeholder Interview Template
  • Conducting Successful Interviews With Project Stakeholders by Steve Baty
  • Better Stakeholder Interviews by Chris Cashdollar

• Competitive Analysis

  • Competitor analysis on Wikipedia
  • How to Conduct Competitive Research
  • System usability scale on Wikipedia (A usability heuristic that was originally created for competitive analysis)

Key Terms & Concepts

Advertising Business Model

“If you aren’t paying for it, then you are the product.” Most social networks and search engines make money by selling advertising.

Marketplace Business Model

Marketplaces facilitate transactions between buyers and sellers and take a small cut.

Affiliate Business Model

Many businesses will pay commissions to people who refer customers to them.

Subscription Business Model

Subscription-based businesses include SaaS products.

Competitive Analysis

Any analysis that compares your product or company to your competitors(‘). Competitive analysis for the purpose of UX research typically focuses on the product, its features, its audience, and its usability.

Stakeholder Interviews

Stakeholder Interviews are a technique for thoroughly gathering project requirements by interviewing the various stakeholders.

Secondary Research

Research that uses existing research to collect data relevant to the problem. Contrast this with primary research, where data comes from new surveys, interviews, or experiments.