As the go-to place for reviews on restaurants, businesses, and various services and experiences, Yelp wants to increase user engagement by appealing to travelers.

The Problem/Opportunity

People use Yelp to find all sorts of things—especially when they’re on vacation and in an unfamiliar place. Yelp wants to expand their offerings to be the go-to place for travelers planning their trips. They would like to have a feature that allows users to create itineraries for their travels, as well as a record of their actual experiences.

Aspects to Consider

• Yelp currently has a “Lists” feature tucked away on its website
• Consider how this would compare to TripAdvisor’s offerings

Features

• Users should be able to create itineraries with designated locations/services
• Users should be able to “record” all the experiences of their trip

Target Device

• Native iPhone or Android app

Methods

1. Discovery and Research
   • Competitive/comparative analysis
   • Surveys
   • User research
   • Personas
2. Sketching and Ideation
   • User stories and storyboards
   • Rough sketches
   • Multiple possible designs
3. Narrowing Scope and Structure
   • User flows
   • Scenarios
   • Wireframes and sketches
   • Appmap / Sitemap
4. Prototyping and Testing
   • Prototype
   • Usability testing and results
   • Multiple prototype iterations

End Deliverables

• Project Case Study Presentation
  • High-level personas
  • Sketches and proof of ideation process
  • Proof of design iterations
  • Wireframes
  • Key screens (mockups)
• Design specifications document
  • User flows
  • Appmap / Sitemap
  • Wireframes
  • Key Screen Mockups
• Interactive prototype