Venmo is an app that allows users to send payments to other users for free, and they want to strengthen their brand by offering options for social impact.

The Problem/Opportunity

Venmo makes it easy to send payments to other people through their app, but want to expand their services to make a difference in the world. With users accustomed to sending money quickly, Venmo would like to introduce a way for users to send money via their app to causes they care about—whether that be a nonprofit that combats hunger or a unique Kickstarter campaign.

Aspects to Consider

• How you can leverage the social aspect of Venmo to encourage giving
• How this fits within the an app largely focused on individuals

Features

• Users should be able to browse and search “causes” they care about
• Users should be able to give money to these causes

Target Device

• Native iPhone or Android app

Methods

1. Discovery and Research
   • Competitive/comparative analysis
   • Surveys
   • User research
   • Personas
2. Sketching and Ideation
   • User stories and storyboards
   • Rough sketches
   • Multiple possible designs
3. Narrowing Scope and Structure
   • User flows
   • Scenarios
   • Wireframes and sketches
   • Appmap / Sitemap
4. Prototyping and Testing
   • Prototype
   • Usability testing and results
   • Multiple prototype iterations

End Deliverables

• Project Case Study Presentation
  • High-level personas
  • Sketches and proof of ideation process
  • Proof of design iterations
  • Wireframes
  • Key screens (mockups)
• Design specifications document
  • User flows
  • Appmap / Sitemap
  • Wireframes
  • Key Screen Mockups
• Interactive prototype