Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process.

The Problem/Opportunity

Trello provides a place for collaborators to contribute and organize projects in a digital workspace. Users can create boards and contribute resources, but the conversation surrounding these boards and resources is often lost. Trello wants to increase user engagement by creating a better chat feature for individuals collaborating with Trello.

Aspects to Consider

• What sort of features do users expect with a chat application?
• How to ensure quality conversation and engagement surrounding resources and boards
• Keep your different users in mind: more active users, more observant users, etc.
• Should direct messages play a role?

Features

• Users should be able to engage in conversation on Trello in the form of chat
• Ideally, users should be able to easily start new chats on specific topics/resources, without overwhelming users

Target Device

• Desktop web

Methods

1. Discovery and Research
   • Competitive/comparative analysis
   • Surveys
   • User research
   • Personas
2. Sketching and Ideation
   • User stories and storyboards
   • Rough sketches
   • Multiple possible designs
3. Narrowing Scope and Structure
   • User flows
   • Scenarios
   • Wireframes and sketches
   • Appmap / Sitemap
4. Prototyping and Testing
   • Prototype
   • Usability testing and results
   • Multiple prototype iterations

End Deliverables

• Project Case Study Presentation
  • High-level personas
  • Sketches and proof of ideation process
  • Proof of design iterations
  • Wireframes
  • Key screens (mockups)
• Design specifications document
  • User flows
  • Appmap / Sitemap
  • Wireframes
  • Key Screen Mockups
• Interactive prototype