Kickstarter is a crowdsourcing website that allows people to fund projects posted to their site. They want to expand the types of projects to include ones that require recurring payments.

The Problem/Opportunity

Currently people can back different projects by pledging a certain amount of money to a project. Projects are only funded if they reach their funding goal by a predetermined date. Kickstarter wants to expand to allow projects that will be funded on a repeated schedule instead of only backing a project once.

Aspects to Consider

• Differentiate between what kinds of projects might fit better into this new offering
• Consider how this would compare to other subscription services

Features

• Creators should be able to launch projects that require recurring payments
• Backers should be able to discover and fund these projects

Target Device

• Desktop Web or Native iPhone/Android app

Methods

1. Discovery and Research
   • Competitive/comparative analysis
   • Surveys
   • User research
   • Personas
2. Sketching and Ideation
   • User stories and storyboards
   • Rough sketches
   • Multiple possible designs
3. Narrowing Scope and Structure
   • User flows
   • Scenarios
   • Wireframes and sketches
   • Appmap / Sitemap
4. Prototyping and Testing
   • Prototype
   • Usability testing and results
   • Multiple prototype iterations

End Deliverables

• Project Case Study Presentation
  • High-level personas
  • Sketches and proof of ideation process
  • Proof of design iterations
  • Wireframes
  • Key screens (mockups)
• Design specifications document
  • User flows
  • Appmap / Sitemap
  • Wireframes
  • Key Screen Mockups
• Interactive prototype